Sunday 20 April 2014

The new activewear brands

By Jennifer Masseau The new activewear brands

It seems fitness clothing is everywhere these days, with lots of mainstream fashion brands adding performance-focused collections to their lines.

Cases in point: Reitmans introduced its Hyba label last fall, and this spring, Forever 21 joins the fitness club, too. The GapFit collection has been going strong in Gap stores since 2010, and this spring it is intro­ducing revamped fits and new fabrics in its workout pants. Sister brand Active by Old Navy has been working it since 2011.

Other stores that may surprise you with the fact they have fitness wear include Express, Victoria’s Secret, Additionelle, Joe Fresh, Mark’s, Land’s End and Walmart’s Athletics Works line.

Pictured: Hyba by Reitmans jacket ($40) and sports bra ($24); Forever 21 Active sports bra ($18); GapFit pants ($65).

This article was originally titled "Activewear takeover" in the March/April 2014 issue of Best Health. Subscribe today to get the full Best Health experience–and never miss an issue!

Best Health magazine; March/April 2014; Top Image: Thinkstock

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